Inbound Marketing and Website Traffic

Inbound Marketing and Website Traffic

Welcome! If you are here, I’m sure it is because you are familiar with “Inbound Marketing” and are looking to increase web traffic. But before explaining the top 5 strategies that will help you achieve this goal, it never hurts to review some basic concepts you must have in mind.

The first step should always be to define a Buyer Persona. Why is it so important? Simple, this will determine where your strategy is going. It is not the same to sell pet supplies as cupcakes or spare parts, don’t you think?

Once you know exactly who your audience is, it will be easier to detect their interests to design more effective ways to reach them. It is even possible to impact people who did not know they needed your products and turn them into potential customers. (But we will see that in another article).

Is everything clear so far? Perfect! Now we can start talking about web traffic.

First of all, let’s understand the terminology. Web traffic is about all those users who reach a site on the Internet.

Although each person’s motivations are very different, getting this traction is essential for a practical reason. Each entry is an opportunity for your company or business to achieve one or more of its objectives.

After all, having an excellent social media presence or the best products in your business is worthless if there is no measurable growth.

From making more sales, getting more subscribers, or achieving conversions, attracting web traffic is crucial, and therefore, it is the first stage of any Inbound Marketing Strategy.

Besides, there are other benefits of having good web traffic such as:

● Achieve greater prestige and trust as a company.

●Give more reach to your organic content, such as blog posts or galleries.

● Generate extra income through advertising.

But enough of so much introduction. It has already been clear to us where our marketing strategy should start and what web traffic is. Now comes the million-dollar question:

inbound marketing

How do I get people interested in my website?

The great news is that there are many channels to achieve this, and you can even tackle more than one simultaneously. There is only one basic rule that you should ALWAYS keep in mind: QUALITY over QUANTITY.

You don’t want to design a strategy to attract all the people who are out there surfing the Internet. That will only waste resources, time, and effort.

The key to success is to produce valuable content focused on the right prospects; customers who are genuinely interested in what you offer.

With all this in mind, we can now talk about the resources and tools that you can start implementing to your strategy as soon as you finish reading this blog.

5 Inbound Marketing Strategies To Increase Website Traffic

1. Organic Web Traffic (SEO)

Organic traffic is the term used to describe visits to a website from a search engine such as Google.

For example, if a person types “Gifts for Valentine’s Day” in the search bar, they will see an extensive list of websites that offer gift and surprise services for this holiday. Once the person clicks on one of them, it is considered organic traffic.

But, can you imagine how many websites exist that offer Valentine’s Day gifts? Thousands! So, why do some of them appear within the first options and others until page 33?

It is called SEO positioning, and it comes down to two words: Authority and Relevance.

Confusing? Don’t worry, let’s start by explaining how search engines work:

inbound marketing

1. Imagine small robots that surf the Internet, crawling all the available content related to a user’s search.

2. Una Once they finish searching, it’s time to categorize these pages. Going back to the Valentine’s gifts example, the robots will prioritize those pages that contain the words “gifts” and “Valentine’s Day” over those that say “gifts for all occasions.” (Relevance). And, in turn, those that have more significant popularity or prestige (Authority).

3. Ya After these web pages are in their respective category, the robots include the URLs they consider most relevant in the search engine results. This stage is called indexing.

Voila! And all this happens in a fraction of a second after clicking “search.” Fascinating, don’t you think?

But let’s get back to the topic. Since we know how search engines work and their primary selection criteria are Relevance and Prestige, you are surely wondering how to make your site stand out and be more relevant.
Here are some tips:

1. Make sure to focus on the services your company or business offers to create it. What site do you think Google crawlers will prioritize? or

2. Make sure your website has a good structure that allows easy and intuitive navigation. All categories must be clear and linked to the Home Page. Ah! And don’t forget that it must also be mobile-friendly, which means your site should perform well on smartphones or tablets.

inbound marketing

3. It is also essential that your written content has enough external and internal links, as well as images or videos that enrich the material you offer to your customers.

2. Paid web traffic (SEM)

It is the process of gaining website traffic by purchasing ads on search engines.

That is, you must take into account all the SEO optimization points that we explained before, but you will also have to pay to boost your site and give it priority over other web pages that only have SEO positioning.

One of the most popular advertising systems is Google Adwords, where you can implement ads through texts and videos, banners, and e-commerce product descriptions.

inbound marketing

But something vital that you should consider, which is probably the opposite of what you imagined, is that your positioning will not depend on the money you invest.

Google robots will always look for the most relevant content for customers; so, a well-optimized site that only paid $10 can have much better positioning than a low website with a $50 investment.

But Google is not the only option for web traffic through advertising.

Some social networks have implemented this same system, such as Facebook Ads, Twitter Ads, or LinkedIn Ads. And their main advantage is that they can reach people who are not precisely looking for your products or services but may be interested in what you offer, so they are considered potential customers.

3. Social Media Traffic

We will say it straightforwardly. If you are not in social networks, you do not exist. Nowadays, a business is not considered professional if it does not have a Facebook or Twitter account (at least).

And why is it so important? Not only does it allow people to get to know your brand, but it is also the perfect place to create an online community that drives traffic to your website and helps you achieve your goals.

But, as in all aspects of Inbound Marketing, web traffic through social networks requires adequate planning and strategy.

The first step will always be to define your goals so you can decide what type of content you should post on your social networks.

The first step will always be to define your goals so you can decide what type of content you should post on your social networks.

inbound marketing

Now, it is time to decide which platforms to use. You are not required to have a business account on absolutely all the social networks that exist. It mainly depends on your company’s business sector.

For example, a restaurant can use Instagram since it is a very visual platform, an insurance company may do better on Facebook. Simultaneously, a recruitment agency should not lose its LinkedIn presence, where people generally look for job vacancies.

The next step consists of designing the content to be published and scheduling it. Remember that each social network has its particular formats and interaction experience.

Since there are no reaction buttons on Twitter, like Facebook, maybe a poll works better than a meme. Do you want to dabble in Tik Tok? Consider reaching out to an influencer who has a strong presence in the app and is relevant to your company.

As an additional tip, remember that these platforms are “Social” “Networks” that must encourage dialogue and conversation. If you want your followers to be a vehicle to getting traction to your web traffic, they must feel comfortable within this virtual sphere.

If you want to increase social media engagement:

● Attend every doubt, complaint, suggestion, and comment.

● Observe and improve your content according to your customer’s behavior in your FanPages.

● Promote participation.

● Invite personalities, influencers, and public figures relevant to your business sector.

inbound marketing

4. Website Traffic with Email Marketing

Using email only to exchange corporate messages is a thing of the past. A few times ago, content marketers discovered this messaging platform’s potential to drive sales, subscribers, and website traffic.
How does it work?

It is quite simple and works for every brand, product, or service. It involves sending specific emails to a list of existing subscribers or potential customers.

Thanks to this database, it is possible to notify them about offers, promotions, product launches, promotional codes, new blog entries, etc.

Although it is an excellent online business strategy, it faces the significant challenge of the massive amount of messages sent by many companies causing a large percentage of these emails to end up in spam.

Some approaches that you can implement to make your email marketing campaigns more attractive are:

inbound marketing

● Do not use too much advertising. The highest percentage of emails you send should include valuable content for your customers. A newsletter with weekly blog posts is a great start.

● Always include your social media page buttons so that your clients can share the content you send to them. Over time, they may even become ambassadors promoting your services through referrals.

● Include “free content” that can be downloaded and shared, such as ebooks, infographics, coupons, etc.

5. Referral Traffic

As its name implies, referral traffic is the website traffic registered when a user lands on your website after clicking a hyperlink on another site.

There are many ways to do this. For example, it can occur organically when a renowned site manages to be referenced without the need for any link exchange, such as Wikipedia.

One of the most effective tactics for growing companies is through collaboration with bloggers, journalists, or celebrities who can include the link to your website in their posts for greater visibility.

It also helps create professional partnerships for more ambitious projects in the future, so don’t let it off your radar.

Advertising in the media or specialized websites can be another way, but it is essential to analyze your strategy carefully and if your budget allows it. Remember that you can go for other methods to attract web traffic until you have a more notable brand presence.

inbound marketing

And, that is all! Now that you know some of the most effective strategies to drive more traffic to your website, it’s just a matter of carefully evaluating each option and re-analyzing your goals.

But don’t go too far! In the next blog, we will talk about the second pillar of Inbound Marketing, where we will explain how, once you manage to increase traffic to your website, you can transform each visit into a sale, subscription, or referral. It is called The Convert Stage.

¡Hasta la próxima entrada!

Next Story

Not Available

Leave a Reply

Your email address will not be published. Required fields are marked *


8350 NW 52nd Terrace Suite 301-150. Doral, FLorida, US. Zip Code 33166.

Tel. (+1) 786 673 3733


Panamá, Calle 50, edificio global bank, piso 31 b.

Tel. (+507) 275-6323


Colombia, Bogotá CALLE 125 19 89 OFICINA 502

Tel. (+57) 321 3644460


8350 NW 52nd Terrace Suite 301-150. Doral, FLorida, US. Zip Code 33166.

Tel. (+1) 786 673 3733


Panamá, Calle 50, edificio global bank, piso 31 b.

Tel. (+507) 275-6323


Colombia, Bogotá CALLE 125 19 89 OFICINA 502

Tel. (+57) 321 3644460